R.I.P. to the man who taught us to never grow up. Anything is possible! While the world has become a very strange place, I just want to take a second to encourage everyone to pursue their dreams and lose their marbles! #bangarang #keepitill
Everyone wants to start a brand. Most normal people will either never go for it, or will give up after a month because they didn't strike it rich. Starting a brand is incredibly hard, plain and simple. It takes everything you have, and the fact is, I have been slacking. I have been stuck in full time jobs that have nothing to do with my career path and will ultimately lead to being 30, struggling financially, and being really bummed about life. At first, I looked at these types of jobs as a means to an end. It was a way for me to pay my bills, and put money into my brand, but at what cost? They say to strike while the iron is hot, and ILLI is heating up, but I would be devastated if I let that slip away because I wasn't financially "ready". The truth is, you will never be financially ready to chase your dreams. That is a scary thought, but it's that fear that separates us from the heard. With all of that said, I quit my job to run this brand FULL TIME. No more half ass-ing it. I'm not entirely sure how I am going to pay all of my bills and maintain a travel budget or pay for new product. What I do know is that the stakes have been raised and it is time to make the snowboard/free ski industry know our name. I've never been more sure of anything in my life.
a lightweight, slim fit, sublimated tee that is perfect for summer!
pop over to the shop and grab yours now!
So, we are going to be at St. Ambrose University's annual Last Blast again this year and slang some tees with this infamous picture of Adam on it.
These will not be released on the website, or anywhere else. There will only be 20 of them, and each piece will be numbered
It has been a long time coming, but TheSpicoli strapback is finally here and available in our shop!
This hat represents a turning point in our company. We are at the point now where we have freedom to explore our own style and produce what we want, down to the last detail. It makes all the difference, and it is all because of you!
-AJ Woeckener/Illi Outerwear